L'ADRIA: The story of the Adriatic through the lens of art and nature

04/04/2025

Sofija Jordev

L’ADRIA:Приказната за Јадранот низ објективот на уметноста и природата

Croatian beauty brand L'ADRIA presents a new visual story that celebrates the beauty of the Adriatic Sea and the power of natural elements through unique shots. In collaboration with Andrea Trgovčević and her production agency Iluminol Digital, this project brings an authentic Mediterranean experience, shot on the unique locations of the islands of Vis and Brusnik.

With its distinctive blend of local tradition and contemporary aesthetics, L'ADRIA emphasizes its connection to Croatian heritage, while at the same time exploring a deeper story of the symbiosis of man and nature. Through the play of light, textures and movement, each frame becomes a visual meditation, highlighting the power of the sea not only as inspiration, but also as a source of ingredients in L'ADRIA's products.

The Adriatic as an inexhaustible inspiration

The filming of Vis and Brusnik was no coincidence - their landscapes and geological formations, millions of years old, symbolize the strength and persistence of the natural elements. The camera here captures not only the beauty of the landscape, but also the story of the origin of L'ADRIA products, which draw inspiration from the very heart of the Mediterranean. Dynamic shots of the tides follow the rhythm of nature, while each scene evokes an authentic experience of the coast and its hidden beauties.

The creative vision behind the project

This visual story is not just an aesthetic experience – it is the result of the dedicated work of a creative team that combines artistic vision and technical precision.

"Our story did not begin behind the screen, but with meetings, travels, and research that taught us how to capture emotions and story. It is this passion for authentic expression that guides us in every project," Iluminol Digital emphasizes, adding that the goal is to inspire, connect, and leave a lasting impression.

Croatian creativity on a global scale

The special value of this project lies in its completely domestic character - from idea to realization, Croatian creatives, production team and models are behind this story. L'ADRIA not only produces its products in Croatia, but also promotes the wealth of natural resources and talents that this country offers with its visual stories.

"We believe in the strength of local communities and want to show that Croatia has the capacity to create innovative and visually impressive projects. With this story, we celebrate not only nature, but also the people who create a special connection with it," says the L'ADRIA team.

More than a project: a story that will last

This visual story opens a new chapter in the presentation of the beauty industry – far from classic promotional strategies, it builds a narrative in which beauty becomes an extension of nature and a personal connection with it.

The first video is just the beginning, and you can watch it on the L'ADRIA YouTube channel. New content will follow soon, presenting L'ADRIA's products and philosophy through an artistic approach. Follow the brand's platforms and discover how beauty can be an experience, an inspiration and a story that continues.

Credits:
Video by: Iluminol Digital
Creative Director: Arnej Misirlić & Andrea Trgovčević
Hair & Make up by: Ivana Lončar
Fashion by: Lidija Lešić
Models:
Anja Ožanić
Sara Vulinović Zlatan
Matija Mladin